One step to Buy-In

Do you like drinking coffee from a mug with a handle?

Let’s take a poll!

Seriously, does anyone really care about your preference? What’s the value of your opinion? Don’t you feel like it’s in one ear and out the other?

Here’s something beautiful– you can tweak the plain-old opinion poll and get additional value. I love this article: Inside Renault’s Community-Driven Approach to Innovation by Dirk Deichmann, Thomas Gillier, and Marco Tonellato (and yeah, I do love it, and yes, the title is sleep-inducing.
The car company Renault has internal polls to assess which design ideas the employees like.

And then. THEN! They’re asked if they’re interested in volunteering to work on the ideas they like.

BUY-IN is SO important. Ask me which girl scout cookie I like, I’ll answer without thinking about it. If you will expect me to consume a box of my favorite flavor, I’m so much more likely to give you a thoughtful answer.

Opinion polls, kind of throw-away. Get people to have vested interest… that’s gold.

Let’s think for a minute how this can work for you. 

Simple works best, yes? Let’s go with “Do you like my sweater?” Ask a co-worker and they’ll give you an answer, but they may have barely looked before they responded. 

Re-worded, let’s ask again: “I’m thinking of buying this sweater for you, do you like it?” Oh, jeez. Whatever flashes over their face is the answer, don’t trust the words out of their mouth. You just asked them to imagine themselves in the sweater, that’s buy-in!

Personal connection is ev-ery-thing.

Are you wondering how to better connect to your work and the people around you? Try me!